Semi-famous created new  brand identity work for consumer data giant, GfK, injects some much needed energy into the business content landscape.


Semi-famous / GfK


Brand system design

GfK monitors and measures the details of the ever-changing consumer economy around us.

The amount of data and information published on a daily basis called for a big picture, dynamic systems approach that delivered effectively across all platforms for all designers, and critically,  for non-designers too.

Other work